Learn the basic principles to develop and pitch groundbreaking ideas
“Great ideas are usually simple ideas”, according to David Ogilvy, the so-called "father of advertising," but, coming up with that idea takes hours of thinking, testing, debating, and thinking some more.
Advertising has changed since the award-winning series Mad Men, but the power of ideas lives on, and Camilo Ruano and Iván Rivera—Chief Creative Directors at Ogilvy Colombia for 12 years and now Creative Directors at Draftline/Ab Inbev—are here to guide you through it. From their extensive experience working for big brands like Coca-Cola, they help you develop a strong creative idea for a brand, just like they'd do at a real ad agency.
In this online course, learn to think of great ideas and develop them step by step, from the brief to the execution of a video case and a mood board for a client pitch.